Demand for good quality premises on the southern fringe of the city has hit record levels in recent years, while supply has dwindled. Sawston's position just four miles south of the Cambridge biomedical campus and close to other leading research facilities offers a superb opportunity for Howard Group to address this demand.

Lying to the south and to the north of Howard Group’s “Unity Campus” development, Iconix Park and Langford Arch presented opportunities for Howard Group to acquire contiguous ownerships and to increase the asset management opportunities available. The strategy for the group was to retain as much of the existing income from the older-style office buildings, whilst refurbishing and repurposing the vacant space to provide affordable yet attractive business space.

This substantial investment, along with continual liaison with key occupiers means that the group's tenants are able to flex their operations within the estate, acquiring additional accommodation or moving to more suitable space without having to relocate completely.

Sawston Trade Park fronts London Road and is situated within a quarter of a mile of the A505 which links to junction 10 of the M11. Cambridge lies only five miles to the north.

Iconix Park is located seven miles south of Cambridge in the heart of the Cambridge Cluster.