Howard Capital has invested in exciting new proptech tool, edozo, as part of a focussed capital programme in this sector. Data-driven and disruptive – this intuitive platform is on the up.
Disrupt or be disrupted. It’s fast becoming an adage as energetic, technology-native entrepreneurs identify opportunities to rewrite the rules. It is particularly relevant in the real estate sector, which is beginning to adopt new ways of working – and Howard Group is active in supporting up and coming players in the market.
edozo enables the sharing of data across the industry for enhanced market knowledge, giving its customers a competitive advantage in the traditionally secretive world of commercial property professionals. Information around deals has been jealously guarded historically, with information often incomplete and expensive to source. With a radically altered mindset around the sharing of data and more widespread collaboration, the next generation will expect to have instant access to this information to enhance decision making and automate key tasks.
Information around deals has been jealously guarded historically, with information often incomplete and expensive to source. With a radically altered mindset around the sharing of data and more widespread collaboration, the next generation will expect to have instant access to this information to enhance decision making and automate key tasks.
Cofounded by Andy Peacock, formerly of Colliers and a RICS surveyor, and Marcus Ginn, a serial entrepreneur, the edozo proposition is one that has been developed from real-world experience. The team has significant sector experience, with board members coming from Rightmove and Zoopla, to ensure that the product is entirely fit for purpose.
“The edozo solution comes from the challenges the team faced with internal data and availability of that data in the marketplace,” explains Huw Jones, Howard Group’s Finance Director. “We’re looking to invest in technology that will make our business more efficient, as well as generate a return. edozo is attractive both as an investment and an operational tool, so it fits entirely with our strategy.”
How does edozo benefit property companies?
Two interrelated products:
Map-based market intelligence
Including peer-to-peer deal evidence, the market data available to real estate professionals will rival existing sources – for a fraction of the cost. Fast and accurate information exchange is efficient and combines additional data sets such as property auction results, mapping available property and demographics.
Specifically for commercial property firms, a company's database of historical 'comparable' deals is put into digital format so all records are properly documented. A traffic light dashboard delivers invaluable data in advance to quickly inform decision making, such as lease renewals.